About us
Enhance Your Wardrobe
At Generation Apparel, we offer a wide range of stylish t-shirts and apparel designed for comfort and self-expression. Our products are made from high-quality materials, ensuring durability and a perfect fit for every occasion.
Start with the customer – find out what they want and give it to them.
Discover New Styles
At Generation Apparel, we offer a wide range of stylish t-shirts and apparel designed for comfort and self-expression. Our products are made from high-quality materials, ensuring durability and a perfect fit for every occasion.
Start with the customer – find out what they want and give it to them.
Everything is designed.
Few things are designed well.
Meet our designers
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He is passionate about creating unique apparel that resonates with our customers and is actively involved in design, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Alex is passionate about fashion. With over a decade of experience in apparel design, Alex has transformed our brand into a trendsetter. Alex is a creative visionary.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of fashion enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the trends and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.